Taking on new client workServices
Your product, built like it was ours.
We make websites, apps and product decisions for independent businesses and founders.
Our own products are the reference: Rooftop Wealth, WellFam, ExpressoCards, Sizzle and
Pet Passport – Vault. We designed and built each one ourselves.
01
What we do
Take one of these on its own, or all three in order.
Websites
For businesses that need to be found, trusted and booked
A site that loads fast, reads clearly, and does its one job, whether that is bookings,
enquiries or sales. We write or edit the copy with you, because most sites fail on words, not on design.
Reference: this site, and the marketing sites for each of our products.
You get
- Design and build, responsive and accessible
- Copywriting and editing
- Booking, contact forms or payments where needed
- Search basics: metadata, sitemap, performance
- Analytics that respect your visitors
- Domain, hosting and code in your name
iOS & web apps
For founders and businesses with a product to put in people’s hands
From a clickable prototype to a released app. We have taken our own apps through App Store
review, in-app purchase, privacy disclosures and support pages. Those are the parts that usually stall a first
launch.
Reference: ExpressoCards (web + iOS),
Pet Passport – Vault (iOS), Rooftop Wealth and WellFam (web).
You get
- Clickable prototype before any production code
- Native iOS and/or web app
- Accounts, sync and offline behaviour where it matters
- Subscriptions or one-time purchases
- App Store submission, privacy labels, support pages
- A fixed window of post-launch fixes
Product consultation
For owners and founders about to spend real money on software
This is the thinking before the building. You get a clear statement of the problem, what version one
should contain, what it should leave out, and what it should cost your customers. It comes as a document you
can act on, whether or not we build it.
Reference: the method we use on our own products.
You get
- A problem statement you and your team agree on
- Scope for v1: what’s in and what’s out, with reasons
- A build plan with a realistic range for cost and time
- Pricing and packaging review
- An honest review of an existing product or site
02
How it works
No retainers you didn’t ask for, and no surprises on the invoice.
It is the same process we use on our own products, with you in the room.
- A conversationYou describe the problem. We tell you honestly whether we’re the right fit.
- Written scopeWhat we’ll build, what we won’t, the timeline and a fixed quote. You approve it before any work starts.
- Working buildsYou see real progress every week, as something you can click, not a status report.
- HandoverThe code, accounts and documentation are yours. You can keep working with us, or not.
Why a small studio? You talk directly to the people who design and build
your product. Nothing gets lost between an account manager and a developer you never meet. We take on a few
projects at a time for that reason.
How much does a project cost?
It depends on scope, which is why the written scope comes first. You get a fixed quote before anything is built.
If the budget and the idea don’t match, we will show you what fits, often a smaller first version.
Do we own the code and the accounts?
Yes. Domains, hosting, App Store accounts and repositories are set up in your name from the start.
We work inside them; we don’t hold them.
We already have a site or app. Can you work on it?
Often, yes. A consultation is usually the right start: we review what exists and tell you what to keep,
what to fix and what to replace.
Where are you, and who do you work with?
We’re in Kitchener–Waterloo, Ontario, and work remotely with independent businesses, practitioners and founders.